Signal clarity
Identify the real constraint and determine which measures can be trusted for the diagnosis.
HappywebZ
We identify the constraint, design the operating system, and train your team to lead growth with clearer data, stronger decisions, and less dependence on outside vendors.
The actual problem
Growth stalls when data, priorities, ownership, testing, and execution operate as separate activities. We connect them into one decision system the team can run repeatedly.
Growth operating system
Identify the real constraint and determine which measures can be trusted for the diagnosis.
Define the funnel, decision rules, roles, and opportunity pipeline.
Set up reporting, experimentation, workflows, and governance.
Coach the team until internal leadership can sustain the system.
Consulting & education
Diagnose the growth constraint and define the system architecture across the business model, customer journey, measurement, and team capability.
From $5,000Explore Growth AuditInstall the reporting, experimentation, governance, and team routines, then support the operating rhythm until the team can sustain it.
From $6,000Explore Growth ManagementFocused touch-ups after the process is complete, reinforcing specific skills or methods where the team needs them.
From $1,000Explore Growth WorkshopsUnderstand. Learn. Implement.
Field-tested thinking for Shopify growth teams.
A structured free curriculum for learning the full growth system.
Operational guides, checklists, and SOPs for implementation.
Lead consultant
Thomas Porhel brings 15 years of e-commerce experience across analytics, CRO, growth systems, team operations, and technical delivery. The objective is not to produce more activity. It is to improve how the team decides what deserves activity.
ConsultingConsulting connected to technology
Consulting establishes the direction, capability, and operating model. The CapylabZ applications support the data and workflows that keep those systems usable after the engagement. Capylytics is the first application, providing signal clarity by bringing store health and performance data into one decision-ready view.
Start with the constraint. We will determine whether the right entry point is an audit, system installation, or focused team training.
Tell us where growth is stuck