Signal clarity
Identify the real constraint and determine which measures can be trusted for the diagnosis.
HappywebZ
We install growth systems on Shopify stores.
We identify the constraint, design the operating system, and train your team to lead growth with clearer data, stronger decisions, and less dependence on outside vendors.
400+stores optimized
15 yearsin e-commerce
Shopifyspecialized expertise
The actual problem
Most Shopify teams do not need more tactics. They need a system.
Growth stalls when data, priorities, ownership, testing, and execution operate as separate activities. We connect them into one decision system the team can run repeatedly.
Growth operating system
Four stages from noise to ownership
System architecture
Define the funnel, decision rules, roles, and opportunity pipeline.
System install
Set up reporting, experimentation, workflows, and governance.
Operating rhythm
Coach the team until internal leadership can sustain the system.
Consulting & education
One progression, three ways to engage
Growth audit
Stages 1–2Diagnose the growth constraint and define the system architecture across the business model, customer journey, measurement, and team capability.
From $5,000Explore Growth AuditGrowth management
Stages 3–4Install the reporting, experimentation, governance, and team routines, then support the operating rhythm until the team can sustain it.
From $6,000Explore Growth ManagementGrowth workshops
After stages 1–4Focused touch-ups after the process is complete, reinforcing specific skills or methods where the team needs them.
From $1,000Explore Growth WorkshopsUnderstand. Learn. Implement.
Use the right resource for the job
Field-tested thinking for Shopify growth teams.
- Stop collecting tactics. Build a growth system.
- Why good teams still ship bad website changes
- The metrics a small e-commerce team should review weekly
- How to choose the next test without guessing
A structured free curriculum for learning the full growth system.
- Defining your 5 core KPIs
- Isolating signal from noise
- Establishing decision triggers
- System architecture
Operational guides, checklists, and SOPs for implementation.
- High-converting slide cart UX architecture
- Shopify GA4 & server-side tracking audit
- Checkout upsell & cross-sell protocol
- Browse all playbook posts
Lead consultant
Shopify growth guidance grounded in operating experience
Thomas Porhel brings 15 years of e-commerce experience across analytics, CRO, growth systems, team operations, and technical delivery. The objective is not to produce more activity. It is to improve how the team decides what deserves activity.
Consulting
Consulting connected to technology
HappywebZ defines the system. CapylabZ helps sustain it.
Consulting establishes the direction, capability, and operating model. The CapylabZ applications support the data and workflows that keep those systems usable after the engagement. Capylytics is the first application, providing signal clarity by bringing store health and performance data into one decision-ready view.
Build a growth capability, not another dependency.
Start with the constraint. We will determine whether the right entry point is an audit, system installation, or focused team training.
Tell us where growth is stuck